Are You Already Obsolete?

The last two posts covered how the Internet killed product-based sales.

Today's post is personal: Are you stuck in the same trap?

Try these three diagnostic tests:

🔍 The Three-Click Test Open a browser. Search for your top offering. If a stranger finds a comparable alternative for less within three clicks, that price gap is the "relationship premium" you're charging. Is your relationship truly worth it to them?

💭 The "Why You?" Analysis List three reasons customers bought from you last month. If any include "convenience," "availability," or "best price," you're competing on attributes that algorithms do better than humans. You're vulnerable.

⚡ The Disappearance Test If you vanished tomorrow, would customers struggle to replace you—or would they feel brief nostalgia before clicking "Order" elsewhere?

Here's the hard truth: If your value is tied to what you sell rather than how you sell it or who you are, you're in the crosshairs of the same digital shift that took down Culture Aqua.

The good news? Recognizing the problem is the first step to evolving beyond it.

Question for you: Which test hit hardest?